About Plain Pioneer
“We pioneered plain advice — so you don't have to decode the fine print”
Plain Pioneer helps Canadians compare financial products — life insurance, health insurance, and home insurance — in plain language. No jargon. No hidden fees. Just honest comparisons.
How We Make Money
Some links on Plain Pioneer are affiliate links, marked with a † symbol. When you click through and buy or sign up through one of these links, we earn a commission from the financial institution — at no extra cost to you. This commission never influences our editorial decisions. We recommend products based on their merit, not on how much we earn.
Our Standards
- Every financial stat is cited with a source and date.
- Rates are updated regularly. If data is stale, we say so — clearly.
- We write for real people, not financial professionals. If a 10-year-old can't understand it, we rewrite it.
- No product earns a recommendation because of an affiliate deal. Period.